Falck nominated for Innovative First Aid Campaign

You remember the Falck first aid bus? The campaign to teach more citizens first aid while taking the bus was quite a success, and the campaign has now been shortlisted for an award in the “Out of Home Media Challenge” category by the Danish Marketing Association (Dansk Markedsføring).

At Falck we experienced that a lot of people wish to help in emergency matters, but they feel insecure about how to help. The campaign aimed to train people and let them know that first aid always matters. The only bad help is no help.

You can see the bus in action in this clip from Danish media

The campaign was made by Marketing in Falck Assistance Nordic and the bureau Nordlid.

The awards will be announced 3 October.

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